Thursday 19 January 2017

Titles Font and Research


Throughout our film opening, we used the same font, Folio Std Bold.  The way in which we decided this would be the most suitable font was we listed the word 'Untamed' again and again all with different fonts and basically reduced this list on readability and how it this could relate well with diverse genres in the film.  The reason we wanted large bold text is to represent Aubrey's rebellion.

Before we picked 'Untamed' we had been contemplating other titles such as 'Wild', 'Free' and 'Loose'. We really wanted to convey to the audience that this story is about with how a teenager girl deserts her home and runs away and we wanted to associate this plot in the film with the title.  Another advantage of using shorter title than a longer e.g. 'The Perks of Being a Wallflower, is that it's snappy and easy to remember which could increase popularity.

We selected a white background for our titles because it stands out ahead of the dark background at night, also it can be associated with Aubrey's innocents as the colour white is usually connected to something angelic.

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